Aarifah Peerbhai
Co-founder · Chief Executive Officer
Leads the organisation, connects the delivery team and translates client needs into scoped work across customer growth, operations and capability.
The people behind WithNova
Different expertise.
Connected delivery.
Leadership, delivery specialists and external resources, assembled around the work your business needs.
Leadership
02 / Leadership
Shukri Cornelius
Co-founder · Chief Strategy Officer
Business strategy, growth decisions and value creation. TRIUM Global Executive MBA; Chartered Marketer, CM(SA). Connects diagnosis to the commercial decision.
Explore Shukri’s work ↗Former Managing Director, BTS Africa (2003–2007). Co-founder, Brand Leadership Group. HBR Advisory Council member.
Shukri on LinkedIn ↗Ihsan Ahmad
Head of AI Operating Systems Development
Leads AI operating systems development, connecting business workflows, applications and integrations. Brings technical expertise in WordPress, PHP, APIs and custom development.
Johan van der Schyff
Chief Financial Officer · Chief Operating Officer
Finance and operating discipline: cash flow, budgeting, forecasting, controls and performance. Brings extensive senior finance experience and a BCom in Accountancy.
Specialist collaboration & delivery
The expertise the
engagement calls for.
Jonathan Merry
Creative direction
Connects brand strategy to visual communication and the customer experience. More than 25 years across creative direction, art direction, digital and design, including award-winning campaign work during his agency career.
Jonathan on LinkedIn ↗Dino Minuzzo
Strategic digital advisory
Connects digital strategy, customer acquisition, CRM and conversion to commercial priorities. More than 20 years of strategic digital and growth experience.
Usama Bin Safdar
Search & website performance
Search strategy, local SEO, content and WordPress delivery. Connects discoverability and website performance to the customer journey.
Dr Kosie de Villiers
Strategic advisory & learning resource
Strategy facilitation, market research, customer experience, performance measurement and leadership learning. PhD and MBA; brings advisory and simulation-based learning expertise.
Tasneem Fataar
Graphic Designer
Visual communication, brand design, typography and print. Connects the strategy to clear, coherent customer-facing design.
One accountable engagement
Know who is doing the work.
Your scope names the accountable lead, relevant expertise and operating owner.
Business evidence determines the intervention. The team is then matched to that work, with responsibilities, handover and review agreed at the outset.
Start with your situation ↗